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Skin Care is Everything to us

we are skin care

Our most well-known brand NIVEA has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.

At Beiersdorf, we have been caring about skin since 1882. Throughout our history we have built trust by staying close to our consumers and developing innovative skin care brands that are tailored to their needs. We work as one global team, with one focus: making people feel good in their skin.

As we head into the future, we want to become the number one skin care company in the world.

Strong and Successful – Around the Globe

our brands

We know local demands and meet international standards.
Our brands are trusted by consumers all around the world.
We stay as close as possible to their skin care needs by balancing international trends with regional understanding. 

Brands Portfolio

nivea
eucerin
la prairie
hansaplast
coppertone

global presence

20000

employees

Our Global Workforce

180

affiliates

Our Global Network

7653

sales (m€)

Our Global Sales (2019)

our brands

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NIVEA

NIVEA, our iconic brand, is one of the world’s largest skin care brands. It stands for values like trust, security, family, and reliable care for all skin types and is available in about 200 markets around the world.

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eucerin

Eucerin is synonymous with innovative medical skin care and is trusted by dermatologists and consumers across the globe. It is one of the world’s leading dermocosmetics brands.

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la prairie

La Prairie, our anti-aging luxury skin care brand, is based on the latest scientific findings as well as over 50 years of research expertise. The products are sold in selected retail outlets in over 90 countries.

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hansaplast

Hansaplast, our plaster and wound care brand, has represented fast, effective healing for more than 90 years. With a whole host of products, it remedies various physical complaints.

care for skin,
touch innovation

Our passion for skin care is what drives us and makes us unique. Our brands and skin care products are trusted by consumers – both locally and regionally.

Together with NIVEA Accelerator, we will co-create superior skin care innovations for consumers.
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