Over 250 startups have been evaluated during the process, and together with an international committee, the top 5 startups have been selected to join NX. The startup acceleration program runs on a yearly basis and provides customized benefits to selected startups, including business partnership, exclusive office space and mentoring by senior executives of the Global Beiersdorf Group.
“We are excited to welcome the five new NX startups, especially with reference to the success of last year. Our NX startups showed average growth rates of 130%+. In line with Beiersdorf’s global C.A.R.E.+ strategy, we have launched several successful co-innovation projects with the startups and invested into Lycl Inc., a beauty startup from the first NX batch.”, said Endrik Hasemann, General Manager Korea and Co-Founder NIVEA Accelerator.
“Now we will continue to drive co-innovation projects between the selected beauty startups and Beiersdorf. Looking ahead, we are aiming to become the leading beauty accelerator in Asia by 2022”, said Jacek Brozda, Co-Founder NIVEA Accelerator.
The selected startups for the second batch of NX include:
FEMMUE: Premium face care brand inspired by flower therapy
BEIGIC: Minimalistic vegan skincare brand, powered by coffee
ICE CREATIVE: Leading beauty influencer network with D2C beauty brands
WOOHWAMAN: Innovation platform for co-creation with beauty consumers
AIO&CO: B2B retail platform connecting beauty brands with overseas buyers
The newly selected NX startups will begin their one-year acceleration program from July 1st, 2020. More information about the NIVEA Accelerator (NX) can be found on its official website https://www.nxnivea.com/.